Fax Broadcasting, also called Broadcast Fax, Mass Fax or Bulk Fax is the transmission of a document or documents via fax to many destinations at the same time. Companies with a large customer base use this kind of service to send things like announcements, conference invitations, newsletters, new product promotions, etc.
The main benefits of fax broadcasting include quick delivery, professional design, message control, and the fact that this document will be handled by office staff and therefore gains attention, as opposed to email which can be easily overlooked, or mail which is frequently discarded without opening.
There are specialty businesses that maintain data centers dedicated to fax broadcasting, allowing this task to be professionally outsourced for routine deliverables.
Fax Broadcasting is regulated by the FCC. Businesses must have an Established Business Relationship to send advertising via fax with clear and easy opt-out instructions.
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See Consumer Guide on Broadcast Fax for more information.