How To Find Your Market For Selling Land (Knowing Your Target Audience)
Written By: SW Ranch Sales on Jul 29, 2012
How To Find Your Market For Selling Land (Knowing Your Target Audience)
Knowing your target audience to sell land to ensures that you best serve and advertise directly to the real customers. Selling land can involve several parameters. Knowing your target market inside and out is one of the most critical parts of successfully selling land. Getting the land bang onto the market is the best way to secure a top price and move the property as quickly as possible.
To identify your target market you should first ask yourself the below questions:
What type of land are you selling and what makes it unique? Is it a ranch, commercial land or agricultural land? Does it have any developments?
Whom do you want to sell the land to? Are looking for parents or young people or retires or the environmental conscious?
Why do you think people should buy your land? How can people reach you if they are interested in your land? Are planning to offer some discount?
Once you have answered the above questions, the following two things should be done:
Focus on your primary market. As much as your land can be open to anyone, it is always good to direct and focus on a particular primary market. Even if the land is ideal to diverse consumers you need to identify who the ideal consumer is. Once you identify the primary market your advertising should match that focus
Research on your market. It is very critical to know and understand your target audience. This way, your ads will match with what the potential customers want. Research and find out as much as possible about the people you want to sell the land to. Your marker research can take forms such as:
Demographics. Check the demographic data of your potential buyers
Publications. You can find information in publications that can track demographics, trends in the type of land, and other useful info
Potential buyers. You can as well conduct a poll by asking potential buyers and in particular those you have already identified as your target audience.
For more info on finding a market for your land, visit SW Ranch Sales.